Tuesday, April 27 | 10 AM (NDT)
Intertwined Success: The process of customer journey mapping and how helping your customers succeed will help you succeed
Mandy Woodland, Jellyfish
Modern-day customers expect a lot from their interactions with your business, including consistency across all ways they interact with you. In this workshop, we will work through the process of creating a customer journey map, because a strategic approach to better understanding your customers, and how they interact with your business, is essential in your modern business. This exercise will help you step into your customers shoes and see your brand and your business from your customers perspective, allowing you to gain insight into common customer pain points and how to improve them, learn about how to benchmark and improve customer experience to gain new customers, and generate increased loyalty from existing ones. Join in to lay the groundwork for meaningful customer interactions and successful business outcomes. Workshop objectives include learning customer experience expectations in 2021 and beyond; How to use tools like customer journey mapping to better understand customers; and Gain confidence in measuring and improving customer experience to positively impact your business bottom line, including by creating content mapped to the customer journey to steer conversations and purchases.
Visit the conference section of our website to learn more!