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Wednesday, April 1

12:30 p.m. - 4:30 p.m.: Pre-Conference Connection

6:15 p.m. - 6:45 p.m.: NLOWE Annual General Meeting 

7:00 p.m. - 9:00 p.m.: Opening Reception

Thursday, April 2

8:00 - 9:00 a.m.: Conference Registration & Networking

9:00 a.m. - 10:15 a.m.: OPENING PLENARY

Sydney Ryan and Cindy Roma

Telelink |Founded in 1965, Telelink is a 100% women-owned and WEConnect certified, best-in-class 24/7 response centre specializing in live safety monitoring and inbound answering service solutions. Led by owners and Co-CEOs Sydney Ryan and Cindy Roma, Telelink services nearly 400 customers throughout North America. With over 50 years of experience and local, national, and international recognition for quality service delivery, Telelink sets the standard for service excellence and continues to be a leader in the communities, markets,   and industries in which it operates.

10:35 a.m. - 11:35 a.m.: Morning Concurrent Sessions (choose one)

Coaching Entrepreneurs For Growth

Power HR Inc.|This session answers the question: "How can entrepreneurs coach their teams to multiply their leaders to grow their business?" Every individual regardless of job function or level, can influence the performance and growth of an organization. Every employee requires coaching and feedback to maximize their performance and engagement at work.


Reputation Management 

NATIONAL Public Relations | Reputation management is important to all business owners. Your reputation is how your clients perceive you. But how do you react to a negative review or comment online? What is your response when your business must close for reasons beyond your control? How do you manage those complaints or challenging situations? How do you leverage the positive reviews and feedback from clients/customers?

11:35 a.m. - 1:30 p.m.: CONFERENCE KEYNOTE LUNCHEON

Amber Mac

AmberMac Media | Amber Mac is a world-renowned expert on all things marketing, technology, innovation, and digital transformation. Her popular Twitter feed boasts more than 120,000 followers from around the world, each eager to consume her hard-won insights on the next generation of business and consumer technology. Whether it be enhancing customer experience, understanding how to leverage AI, or building an unforgettable brand from scratch—as she’s done—Mac empowers leaders and organizations to take advantage of the digital revolution. Now the co-host of Marketing Disrupted—the Accenture-produced series that debuted as the #1 business podcast in the country—Mac explores how CMOs can adapt to the changing landscape and incoming hurdles that digital disruption will bring. And in the top-rated (and award-winning) podcast The AI Effect, Mac speaks to high-profile guests about the challenges and benefits of AI adoption in Canada, alongside Accenture’s Jodie Wallis. She also remains a regular business host and expert for Fast Company,CNN, Bloomberg TV, CBS, BNN, and The Marilyn Denis Show. Mac is the bestselling author of Power Friending and Outsmarting Your Kids Online. She has delivered keynotes at more than 300 events around the world and moderated sessions with notable leaders like Canadian Prime Minister Justin Trudeau, former FBI Director James Comey, and famed astronaut Chris Hadfield. Her digital agency AmberMac Media, which has worked with leading organizations from Microsoft to GE, recently teamed up with PayPal, Facebook, and the BDC to produce Her Turn: an online business competition for women entrepreneurs. “As a small business owner, I’m thrilled to promote women across this country who are launching and running companies that need help,” explains Mac, who also hosts the program. Previously, Mac worked as a strategist for Razorfish and Director of Marketing for an e-procurement software company. After four years in the technology trenches, she joined Microsoft to build one of the first female-focused lifestyle portals. 

First: Be proactive, she says, and create your own opportunities. Launch something new or go after the job you want—tenacity and grit go a long way. Second: Follow your passion, because when you work on what you care about you find maximum success. Third: Treat people well—not only is it ethically important, what goes around comes around.

The world is small and you will never rise above your reputation. These three themes have guided Janet’s professional and personal life. In engaging, relatable talks, she teaches audiences how to immediately implement these same philosophies.

1:30 p.m. - 1:50 p.m.: Networking & Trade Show

2:00 p.m. - 3:00 p.m.: Afternoon Concurrent Sessions (choose one)

Salt of the Earth: How to Market Authentically Amidst Curated Content

The Shop, SALT This session covers the importance of storytelling, transparency and how creativity can lead to growth. The presentation will be delivered in a laid back, comfortable, conversational format, similar to that of a TED Talk. In the spirit of being inclusive, our workshop, although interactive in nature, does not require anyone to participate outside of their comfort level. Individuals can ask questions, share their own personal stories, or sit back and enjoy the dynamic.

Workplace Harassment & Violence - the New Legislation and What it Means to You

The Gardiner Centre This session will highlight at a high-level the implications of the new OHS legislation, an overview of why this is important, what are some causes of harassment & violence in the workplace, and why traditional awareness training falls short on solving the issue. While being aware of what constitutes workplace harassment and violence is important, creating a culture of behaviour that minimizes and prevents it over time is critical.

3:15 p.m. - 4:15 p.m.: CLOSING PLENARY

Sheila Williams

Spirit of Newfoundland A proud Newfoundlander and renowned celebrity in her province, Sheila Williams has been performing for 30 years. Included in her list of credits are: singing, acting, conference hosting, motivational speaking and her favorite, comedy. Sheila is able to weave all of these abilities into a unique tapestry which will entertain your audience while compelling them to think differently. Sheila is a founding member of Spirit of Newfoundland and has been involved in countless productions. Some highlights of her career include travelling to Ireland to perform Nunsense in the Light Opera Festival for which she received the Adjudicator's Award. She has performed with Simon Cotter (Just for Laughs), and has also acted in commercials for television and radio. Outside of performing, Sheila has a degree in Music Education from the Memorial University of Newfoundland and a degree in Music Therapy from Capilano University, British Columbia. She believes in the healing powers of music and humour and is presently working as a Music Therapist. Sheila is the honored recipient of the 2012 Queen’s Diamond Jubilee Commemorative Medal for her Cultural Contribution to Canada.

4:15 p.m. - 4:30 p.m.: Conference Closing & Wrap-up

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