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Wednesday, April 10

12:30-4:30 p.m.: Pre-Conference Connection

6:15-6:45 p.m.: NLOWE Annual General Meeting 

7:00-9:00 p.m.: Opening Reception

Thursday, April 11

8:00 - 9:00 a.m.: Conference Registration & Networking

9:00 - 10:15 a.m.: Opening Plenary 

CALM: Transform Worry into Inner Calm

If there was a way that you could stop worrying and truly move forward in your life, wouldn’t you want to know about it? In this dynamic session, Worry Management Expert Denise Marek reveals her simple yet powerful formula to help you eliminate worry and develop greater inner peace. You’ll discover strategies to immediately reduce anxiety and put an end to "what if" thinking. By the end of this session, no matter who you are, where you've been, or what you’re going through, Denise's practical steps will transform your worry into inner calm.

10:30 - 11:30 a.m.: Morning Concurrent Sessions (choose one)

Your Greatest Financial Asset is You: What Every
Entrepreneur Needs to Know About Income Protection

During this interactive presentation, you will create an action plan that prepares you for the unexpected, so you can focus on the things you are truly passionate about. Jackie will dispel the myths that those on a variable income cannot commit to a regular savings plan and that the self-employed do not qualify for the same income and healthcare protection as traditional employees. Most importantly, Jackie will arm you with knowledge that will allow them to move confidently forward, continuing to build successful businesses and communities.

Going from ‘Me’ To ‘WE’: Understanding the ins and outs of bringing someone into your business (and getting them out)

This session will cover the fundamental topics relating to taking in shareholders, investors or other strategic stake-holders, to formulate strategic relationships for your business structure; how to legally establish a strong connection and how to break one, when it is no longer effective. Practical and real-life scenarios will be discussed to ensure you leave with specific information and useful guidance for your own business situation. 

The dynamic duo of Anna Cook and Stephanie Hickman will intertwine their extensive corporate and commercial legal experience, their practical knowledge of small businesses and startups, and their backgrounds working with women entrepreneurs, into an engaging and informative presentation. Take the tools and concepts you learn in this session back to your business, and with new found knowledge, prepare to pursue beneficial opportunities and conquer challenges.

Owning Your Message: Clarity and Confidence in Media Relations

Newfoundland and Labrador businesses are world-class, and in recent years, many are gaining the attention they deserve from national and international stakeholders. In order to take advantage of the spotlight, or create it for themselves, our entrepreneurs must stay sharp in media relations and business communications.

Join AnnMarie, Amanda, and Kate of NATIONAL Public relations for a session focussed on understanding how to turn reporters’ inquiries into communication opportunities. This session is not targeted at any specific business size or industry; instead, it explores foundational skills that are key to succeeding in today’s competitive marketplace.

The session will focus on turning theory and preparation into practice, arming you with techniques and resources that allow you to incorporate what you’ve learned into practice right away. The conference session will incorporate three portions:

1. THEORY: Foundational knowledge and our best practice advice on how to collaborate with media.

2. PREPARATION: The dos and don’ts of media relations, focusing on the tools you need to effectively tell your story.

3. EXECUTION: A Media Messaging Worksheet will be provided, which will help you focus in on an issue or key message in preparation for your next media moment. Our team will be on hand to help you work through the steps, but also to show you how this tool can be used time and time again, whenever a media opportunity arises.

11:30 a.m. - 12:30 p.m.: Networking Lunch

12:30 - 1:30 p.m.: Conference Keynote

Bannister's Bottom Line

Janet Bannister started her entrepreneurial journey quite early—at age 15, she started her own healthy baking business. With grit and determination, her fascinating path led her to Silicon Valley and back, eventually resulting in the creation of one of Canada’s most successful commercial websites ever: kijiji.ca. How did she manage to create such a successful platform when everyone she talked with said it could not be done? In this talk, Janet Bannister shares the three most important principles and entrepreneurial values that led her to her massive success.

First: Be proactive, she says, and create your own opportunities. Launch something new or go after the job you want—tenacity and grit go a long way. Second: Follow your passion, because when you work on what you care about you find maximum success. Third: Treat people well—not only is it ethically important, what goes around comes around.

The world is
small and you will never rise above your reputation. These three themes have guided Janet’s professional and personal life. 
In engaging, relatable talks, she teaches audiences how to immediately 
implement these same philosophies.

1:45 - 2:45 p.m.: Afternoon Concurrent Sessions (choose one)

Brand Strategy 101: Elevate Your Brand. Elevate Your Business Results.

Strong brands understand the positioning they wish to occupy in the minds of people. However, landing on a clear position and consistently representing it can be easier said than done, and many companies struggle to define their brand.

This session will provide a practical and easy-to-understand approach and toolkit that any size organization can employ to build or evolve its brand and bring it to life. We’ll look at how you can use your brand identity to provide organizational direction and purpose, enhance the standing of services and products, aid in recruitment and retention, and help protect your business in times of crisis.

We’ll also explore the building process and key questions that must be examined to determine internal and external brand elements such as brand promise, expression, positioning and value proposition.

Real Life Ways to Take Care of Yourself and Grow Your Business as a Result

You don’t need to overhaul your life to improve your health. During this real talk session, June, will discuss the unique health risks that women entrepreneurs face, and how potential poor health outcomes, could impact your business. 

Not your standard self-care presentation, June will provide tangible strategies you can immediately implement in your daily life to improve productivity and business. Oh, and your health!

Connecting With Your Employees: Managing Social Media @ Work 

Social media use by employees, both on-duty and off-duty, is here to stay. As technology evolves, the blurry line between employees’ personal and public lives will only get blurrier. It’s critical that employers accept – and not avoid - this reality. Join Stephanie, as she shares how employers can manage employee social media use, including the key elements of an effective workplace Social Media policy, how to management employee social media use in the workplace, and when and how to manage employee off-duty social media use. 

2:45 - 3:15 p.m.: Afternoon Energy Break

3:15 - 4:15 p.m.: Closing Plenary

You Gotta Laugh: Healing Stress with Humour

Of course, you don’t gotta laugh, it’s just that you can – it’s always an option – that’s the freedom of choice we were born with – we are always free to choose how we want to respond to our circumstances. In this entertaining hour, Susan will remind your group how important it is to not take things too seriously and share some ways to see the lighter side of life.

4:15 - 4:30 p.m.: Conference Closing & Wrap-up

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